Table 4 Comparison of persuasive website features between Contract Cheating and LEDO sites
Framework dimensions | Persuasive feature | % of websites with feature in contract cheating websites (Rowland et al. 2018) | % of websites with feature in LEDO websites |
|---|---|---|---|
Informativeness | Services described | 100 | 90 |
Services available | 100 | 100 | |
Online ordering | 100 | 100 | |
> 1 ordering button on home page | 82 | 80 | |
Price | 73 | 80 | |
‘Prices start from’ statement | 45 | 30 | |
Obtain a refund/revision | 64 | 20 | |
Instructional flowchart | 64 | 80 | |
Contact us | 91 | 50 | |
Terms of use | 91 | 40 | |
Career | 18 | 20 | |
Head office location | 18 | 20 | |
Credibility | About us | 73 | 90 |
Company history detailed | 18 | 50 | |
Privacy policy | 82 | 80 | |
Quality work | 91 | 60 | |
Quality writers | 100 | 0 | |
Delivery details | 73 | 60 | |
Price assurance | 91 | 90 | |
Payment security | 91 | 60 | |
Satisfaction guarantee | 64 | 10 | |
Privacy/confidentiality guarantee | 73 | 70 | |
Testimonial statements | ❡ | ❡ | |
Testimonial: Any type | 82 | 70 | |
Testimonial: Testifier names | 64 | 40 | |
Testimonial: Geography location | 55 | 60 | |
Testimonial: Testifiers pictures | 18 | 50 | |
aAccreditation | N/A | 80 | |
aVerification service | N/A | 70 | |
aExperience requirements | N/A | 40 | |
Feedback | 91 | 30 | |
Involvement | Blog | 64 | 30 |
Social network | 82 | 20 | |
Share the page | 10 | 10 | |
Live chat | 91 | 0 | |
Personal account login | 100 | 30 | |
Reciprocity | Discount free items | 64 | 20 |
Newsletter | 10 | 0 |