Table 1 Dimensional features of website persuasiveness related to contract-cheating websites
Dimensional features | Characteristics of the features |
|---|---|
Informativeness | Offers specific and relevant information to the user, including prices and product details |
Credibility | Enables trust of the vendor on behalf of the user. Focuses on how ‘surface credibility’ (Rowland et al 2018) features gain the trust of a user |
Involvement | Enables the user to interact and engage in communication with the website, provide feedback, or share it to social media |
Reciprocity | Offers users features including ‘rewards’ such as discounts, newsletters, or additional reciprocal information exchange |